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	<title>Henry Malthus &#187; software development</title>
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		<title>19th Century Advertising, An Electric Car, Conway&#8217;s Law, and Why Gustavo Duartes Love Programming</title>
		<link>http://www.henrymalthus.com/blog/2008/07/19th-century-advertising-an-electric-car-conways-law-and-why-gustavo-duartes-love-programming/</link>
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		<pubDate>Wed, 30 Jul 2008 01:38:00 +0000</pubDate>
		<dc:creator>Henry</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[software development]]></category>
		<category><![CDATA[cars]]></category>

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		<description><![CDATA[Gustavo Duartes expresses why he's Lucky to be a Programmer: Few things are better than spending time in a creative haze, consumed by ideas, watching your work come to life, going to bed eager to wake up quickly and go try things out. I am not suggesting that excessive hours are needed or even advisable; [...]]]></description>
			<content:encoded><![CDATA[<p>Gustavo Duartes expresses why he's <em><a href="http://duartes.org/gustavo/blog/post/lucky-to-be-a-programmer">Lucky to be a Programmer</a></em>:</p>
<blockquote><p>Few things are better than spending time in a creative haze, consumed by ideas, watching your work come to life, going to bed eager to wake up quickly and go try things out. I am not suggesting that excessive hours are needed or even advisable; a sane schedule is a must except for occasional binges. The point is that programming is an intense creative pleasure, a perfect mixture of puzzles, writing, and craftsmanship.</p></blockquote>
<p>Jonathan Rauch at <a href="http://www.theatlantic.com">The Atlantic</a> writes about the <a href="http://www.theatlantic.com/doc/print/200807/general-motors">Chevrolet Volt</a>, a new electric car from General Motors</p>
<blockquote><p>With the Chevy Volt, General Motors—battered, struggling for profitability, fed up with being eclipsed by Toyota and the Prius—is out to reinvent the automobile, and itself.</p></blockquote>
<p><a href="http://hbswk.hbs.edu/item/5894.html"><em>Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis</em></a>: a rather dryly-titled (aren't they all, though?) paper taking a look at <a href="http://en.wikipedia.org/wiki/Conway%27s_Law">Conway's Law</a>, and empirically testing it on similar open source and proprietary software development efforts.</p>
<p>And finally, straight from 1898, Claude C. Hopkins's book <a href="http://en.wikipedia.org/wiki/Scientific_Advertising"><em>Scientific Advertising</em></a> was recently brought to my attention. I'm yet to fully read it, but seems like a very thorough write-up of the foundations of advertising, and being written in 1898, can at times paint quite a picture of life back in that time. [Another PDF version <a title="Clix Marketing blog post about Scientific Advertising" href="http://www.clixmarketing.com/blog/2008/01/10/dont-be-a-marketing-loser-read-this-book/">here</a>.]</p>
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